22 Apr 2025
Play redefined: positive feedback on expanded scope of Toy & Hobby China, Baby & Stroller China, and Licensing China 2025
Shenzhen, 22 April 2025. The fair of ‘play’ recently received a major upgrade, rebranding to Toy & Hobby China with an increased product scope, and earning glowing feedback alongside concurrent fairs Baby & Stroller China and Licensing China. From 7 to 9 April 2025, 1,453 exhibitors at the Shenzhen World Exhibition and Convention Center spotlighted numerous toys, including the newly launched Trendy Toys & Collectibles zone; innovative baby products; and collaborative licensing IPs. The 130,000 sqm fairground attracted 72,330 buyers from 79 countries and regions, marking a 47% international visitor increase. Enhanced by expert-led fringe events, the fairs provided a dynamic platform for global industry players to connect, collaborate and trade.