6 - 8 August 2020 Shenzhen, China Pre-register now

Important notice

August 2020 date confirmed for postponed Baby & Stroller China, Toy & Edu China and Licensing China fairs

Messe Frankfurt’s rescheduled Baby & Stroller China, Toy & Edu China and Licensing China fairs will now take place from 6 – 8 August 2020 in the southern city of Shenzhen. Originally scheduled to be held in March, the three fairs were postponed earlier in the year due to the coronavirus outbreak. They will take place in the brand-new Shenzhen World Exhibition & Convention Center.

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Welcome to Baby & Stroller China 2020

New name, New venue! (formerly Guangzhou Int'l Stroller & Baby Product Fair)


2020: We are moving to Shenzhen, China!

Baby & Stroller China (The 11th Shenzhen International Stroller, Mother, Baby Product Fair) will be held on 6-8 August, 2020 in Shenzhen World Exhibition & Convention Centre, a brand new world-class venue with upgraded exhibition spaces, services and bigger crowds.

As the largest toy & baby fair in South China, Baby & Stroller China is a one-stop platform for global insiders to demonstrate and promote new products and innovation with rising world reputations. The 2019 shows successfully attracted 60,508 buyers form 66 countries and regions, and 1,162 diverse exhibitors, covering total 100,000 sqm in 8 Halls.

Know more about Shenzhen's arrival & stay

2020 teaser video

News & Updates

Please bring your pre-registration code, health code (if applicable), ID card/ passport (same one on the pre-registration), and business card to redeem physical admission badge at the registration hall in person. There is no electronic admission badge for this fair.

Information for visitors

A new virtual version of Business Matching at the fairground for all our overseas buyers who cannot visit our fair in August 2020.

Just simply let us know your sourcing preference and we will select a list of exhibitors that fits your sourcing preference. And then, You will need to select some exhibitors that you would like to meet via video conference during the fair period and see their sample in their booth or even a fair tour according to your needs.

Show your interest

This FAQ page includes a series of questions that are commonly asked by exhibitors and attendees. The page covers a variety of latest updates including show postpone's arrangement, registration flow and preventive measures to COVID-19.


This notice is to hereby announce that imitating fairs are copying the previous fair date & venue fairs, with the intention of confusing our exhibitors & visitors.

Formerly known as the Guangzhou Int’l Toy & Edu Fair and Guangzhou Int’l Stroller & Baby Products Fair, these fairs will be moving to the Shenzhen World Exhibition & Convention Center (new venue near airport), and will take place from 6-8 March 2020.

Any fairs held in the old venue (Guangzhou Poly World Trade Center) are not organised by Guangdong Toy Association and Guangzhou Li Tong Messe Frankfurt Co Ltd, and are not held under the brand name “Toy & Edu China” and “Baby & Stroller China”. Please beware of copies and imitation to avoid possible losses.

Thank you for your attention.

Guangdong Toy Association

Guangzhou Li Tong Messe Frankfurt Co Ltd 

Participants' comments

I’m looking for STEM products and educational products. This fair is pretty good in meeting my sourcing needs. Here you can also meet the manufacturers directly, so it’s better for customisation.

This fair is amazing because it has a very wide spectrum of exhibitors. Compared to other fairs , I feel there’s a lot more innovation here. The fair has definitely improved in terms of exhibitors, product range, quality and innovation.

The majority of the exhibitors here are manufacturers instead of agents, they are really efficient and flexible in satisfying my sourcing needs. I used to visit other China fairs throughout the year, but now I only attend the Guangzhou show.

Although there are other toy shows in other cities in China, this show is larger in scale. There are more exhibitors, more products on offer and more innovative products, so I prefer to visit this show for sourcing.

The China market has become a must-attend for any business. The spending power of the middle class in China is nowhere else in the world can match. There are good quality buyers here, from Africa, SE Asia, Middle East, Russia, India and even Japanese buyers.

All the time our booth was busy. There is serious interest in our products from genuine buyers and definitely been interest in us as an overseas brand. The International Zone is the perfect place for as it attracts our target buyers.

This show serves as an effective platform for licensing promotion. It was a great that some top retailers including Toys“R”Us and Walmart came to talk with us. This show really helps new brands to expand in the China market quickly.

This is my first time to the show as I know this is a major trade event in China with many buyers attending. As a newcomer to the show, I find the scale impressive. We had a busy show on the first day with buyers from different countries.

The type of buyers are diverse as they come from every sales channel. It is the top event in China for the domestic market, so we come every year to meet our customers. The show is at a perfect time for us to showcase the latest products.

The visitor flow is high, we already welcomed nearly 500 customers in 2 days. We got in touch with more new customers this year. I found the show this year have become more international with more quality exhibitors and overseas buyers.


New synergy of Baby, Toy & Licensing fairs

Take part in Baby & Stroller China now

For exhibitors

All information about your presentation at Baby & Stroller China.

More information

For visitors

Tips for arrival, stay or opening hours can be found here.

More information

For journalists

Here you can find your contact as well as press releases and photos for download.

More information