Baby & Stroller China is the most effective platform in South China for exhibitors to penetrate China's baby product sector, the world's most fast-growing market. With 10 years of history, the show continues to grow in size, with increasing number of visitors each year. Concurrent with Toy & Edu China and Licensing China, Baby & Stroller China is prepared to provide even greater business opportunities by covering all areas of stroller, mother & baby products, techniques and services.
Join the show now to unleash the market potential in China with us!
2025 Booth application
Booths are selling quickly in Baby & Stroller China 2025! Don't miss the chance to benefit from the strong rebound in the Chinese market. You're also welcome to participate virtually with a physical booth on the fairground. Act now!
Show features
A prime opportunity to tap into China Baby product market
In 2024, the fairs attracted a total of 67,295 visitors* attending the shows.
* included figures of Toy & Edu China and Licensing China
Strategic location - Shenzhen
Shenzhen's GDP grew to USD 350 billions in 2018, ranking only behind Beijing and Shanghai, equalling Hong Kong, and placing it among the top 30 cities in the world.
First quarter of sourcing season
The fair date has changed to early March, which is in the first quarter of the industry's sourcing season. The new date is right after Chinese New Year, the main sourcing time in the China market.
New synergy of Toy, Baby & Licensing fairs
Baby & Stroller China is concurrent with Toy & Edu China and the new Licensing China. It allows exhibitors to meet an even wider range of buyers, fulfilling every sourcing need in one stop.
Opening times
| Exhibition date | 7 - 9 April, 2025 |
| Exhibition venue | Shenzhen World Exhibition & Convention Center No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map) |
| Opening times | 09:00 - 17:00 (Day 3 open to public from 13:00 and close at 15:00) |
Exhibiting in-person
Exhibit at the International Zone to seize business opportunities.
| • | Meet face-to-face with over 80,000+ buyers at the centre of the world’s toy manufacturing base |
| • | Maximise your exposure at the concurrent industry forum, seminars and product presentations |
Participation rates - Standard booth / Raw space
| Package |
Rates | Booth facilities |
| Raw space (min. 36 sqm) | RMB 1,260/ sqm | Raw space is without any equipment. |
| Standard booth package (min. 9 sqm) |
RMB 1,650/ sqm | - 1 fascia - 1 table - 2 chairs - 1 power socket (300w) - 3 spotlights - 1 garbage bin - carpet |
Sponsorship and advertising opportunities
By taking advantage of Toy & Edu China sponsorship/advertising opportunities, your marketing dollars will be put to greater use. Exclusively for the exhibitors of Toy & Edu China, these sponsorship / advertising opportunities will enhance your profile and the effectiveness of your participation at the toy trade show.
If you would like to have a customise promotion plan, explore advertising opportunities on our show publications or at the show venue, please feel free to contact our Sponsorship Marketing Team for more details.
Messe Frankfurt (Shenzhen) Ltd
Ms Sasha Zhu / Mr Kevin Tang
Tel: +86 755 8299 4989 ext. 606 / +852 2230 9289
Email: sponsorship@hongkong.messefrankfurt.com
2023 version is released and can be downloaded below.
Downloads
- 2024 Booth Application Form (pdf, 285 KB)
- 2024 Factsheet (pdf, 111 KB)
- 2024 Brochure (pdf, 2 MB)
