Information for exhibitors

Baby & Stroller China is the most effective platform in South China for exhibitors to penetrate China's baby product sector, the world's most fast-growing market. With 10 years of history, the show continues to grow in size, with increasing number of visitors each year. Concurrent with Toy & Edu China and Licensing China, Baby & Stroller China is prepared to provide even greater business opportunities by covering all areas of stroller, mother & baby products, techniques and services.

Join the show now to unleash the market potential in China with us!

2023 Booth application 

Booths are selling quickly in Baby & Stroller China 2023! Don't miss the chance to benefit from the strong rebound in the Chinese market. You're also welcome to participate virtually with a physical booth on the fairground. Act now!

Show features

In 2022, the fairs attracted a total of 50,437 visitors*  attending the shows.

* included figures of Toy & Edu China and Licensing China

Shenzhen's GDP grew to USD 350 billions in 2018, ranking only behind Beijing and Shanghai, equalling Hong Kong, and placing it among the top 30 cities in the world.

The fair date has changed to early March, which is in the first quarter of the industry's sourcing season. The new date is right after Chinese New Year, the main sourcing time in the China market.

Baby & Stroller China is concurrent with Toy & Edu China and the new Licensing China. It allows exhibitors to meet an even wider range of buyers, fulfilling every sourcing need in one stop.

Opening times

Exhibition date 7 - 9 April, 2023 (Fri - Sun)
Exhibition venue

Shenzhen World Exhibition & Convention Center

No. 1 Zhancheng Road, Fuhai Street, Bao’an District, Shenzhen, China (Google map)

Opening times 09:00 - 17:00 (Day 3 open to public from 13:00 and close at 15:00)

Exhibiting in-person

Exhibit at the International Zone to seize business opportunities.

Meet face-to-face with over 80,000+ buyers at the centre of the world’s toy manufacturing base
Maximise your exposure at the concurrent industry forum, seminars and product presentations

Participation rates - Standard booth / Raw space

Rates Booth facilities
Raw space (min. 36 sqm) RMB 1,260/ sqm Raw space is without any equipment.
Standard booth package (min. 9 sqm)
RMB 1,650/ sqm - 1 fascia
- 1 table
- 2 chairs
- 1 power socket (300w)
- 3 spotlights
- 1 garbage bin
- carpet

Exhibiting virtually

Participate in the show virtually whilst displaying your products and brochures onsite.

You will have a booth with a glass cabinet for product displays and a LED TV to play videos
Video conference equipment will be available for meetings with onsite buyers
Staff will be present to assist booth setup, provide interpreting service and collect buyers’ name cards
Virtual booth_210120

Participation rates - Showcase booth + on-site & virtual exhibition support 

Rates Booth facilities
Standard booth (6 sqm) RMB 14,850
  • Basic standard booth furniture
  1. Complete booth construction
  2. Wall to wall carpet
  3. 3 spotlights & 1 power socket (300w)
  4. 1 table & 2 chairs
  5. 1 fascia board with company name and booth number
  6. 1 garbage bin
  • Glass Cabinet for product display
  • ipad+ 1 head set + data card, for meeting with on-site visitor via video conference
  • English –Chinese speaking temp staff, for assist your booth from booth setup date to end of the show (Total 4 days)
  • 1,000 pcs 4C color leaflet at A4 size
  • Choose one of the following:
  1. Wall sticker with your own design printing; OR
  2. LED TV for playing brand / product introduction video at entire show period.
Online platform exposure + Business development support  
  • Using e-connect business matching service

Applicant is able to use this service to contact with buyer and exhibitor who registered this service.

  • Applicant company / product info will be introduced in the show e-newsletter (Database: 200,000 toy, baby, licensing industry players)
  • Applicant company info will be included in the exhibitor list of the show, listed on websites and show catalogue

Sponsorship and advertising opportunities


By taking advantage of Toy & Edu China sponsorship/advertising opportunities, your marketing dollars will be put to greater use. Exclusively for the exhibitors of Toy & Edu China, these sponsorship / advertising opportunities will enhance your profile and the effectiveness of your participation at the toy trade show.

If you would like to have a customise promotion plan, explore advertising opportunities on our show publications or at the show venue, please feel free to contact our Sponsorship Marketing Team for more details.

Messe Frankfurt (Shenzhen) Ltd

Ms Sasha Zhu / Mr Kevin Tang

Tel: +86 755 8299 4989 ext. 606 / +852 2230 9289



2023 version is released and can be downloaded below. 

Sponsorship and advertising proposal


Further information for your participation


Exhibition grounds

Here you can find an overview of the various halls, entrances and other important information about the fairground.


Arrival & stay

Here you will find important information about your arrival and stay during the fair.



Here you can find important information for your journey to Shenzhen, China and about your visa.

Holding Question marks1


This page includes a series of questions that are commonly asked by exhibitors and attendees.