Welcome to Baby & Stroller China 2024

Your next step into a greater future of baby products


Baby & Stroller China (The 15th Shenzhen International Stroller, Mother, Baby Product Fair) will be held on 8 - 10 April 2024 at the Shenzhen World Exhibition & Convention Centre, a brand new world-class venue with upgraded exhibition spaces, services and bigger crowds.

Together with Toy & Edu China and Licensing China, Baby & Stroller China is the largest trade platform for the respective industries in South China. The fair strives to help industry players to expand into China’s baby product market. Relocating to Shenzhen provides participants with an enhanced platform for business exchange, market information and for the chance to capitalise on new retail opportunities in China’s market.

2023 Show Highlights

Visit the Baby Exhibition 

Pre-registration is now open!

Exhibit in the Baby Fair 

News & Updates

Here want to update some exciting news that China will reopen the border starting on 8 Jan 2023. Quarantine is no longer for inbound travelers and visa service for the foreigner will be resumed gradually. Please stay tuned to our website for the latest travel information.

Here is the latest travel restriction news. (direct to a 3rd party website)

We will offer 3-night hotel accommodation for overseas buyers attending at least 3 business matching meetings with their selected exhibitors. Please check the latest hotel offer below.

More information (pdf file)

Are you finding business partners in the toy, baby products and licensing industry? In view of that travel limitation is the new normal now,  Toy & Edu China will continue to incorporate the digital elements to the in-person fairs, providing a real-time and practical networking experience to all overseas participants. 

Pre-register for the E-connect 360 platform to enjoy the business matching service, live streaming, fair tour and many more.

More information

The visitor pre-registration is now open. You can now pre-register to get the QR code to enter the fairground or redeem the admission badge during the fair period.

You will also receive the latest news and promotion of the fair.

Register Now!

The 2023 editions of Toy & Edu China, Baby & Stroller China and Licensing China will return to the Shenzhen World Exhibition & Convention Centre from 7 – 9 April next year. Booth applications start now! Don't miss the chance to benefit from the strong rebound in the Chinese market.

Book your booth now for an early-bird discount!

Secure a 10% early bird discount by reserving your booth before 20 December 2022.

More information

The trio of major events wrapped up last week after attracting some 50,437 buyers through the doors during the three-day show period from 18 to 20 August. In a much needed confidence booster for the consumer goods sector, the fairs gathered 1,326 exhibitors from 9 countries and regions at the Shenzhen World Exhibition & Convention Center to present an impressive selection of premium products in the toy, baby and licencing industries for enthusiastic buyers to source onsite. The digital platform, ‘E-connect 360’, was also deployed to help worldwide businesses and buyers connect online during and after the fairs.



More information

This notice is to hereby announce that imitating fairs are copying the previous fair date & venue fairs, with the intention of confusing our exhibitors & visitors.

Formerly known as the Guangzhou Int’l Toy & Edu Fair and Guangzhou Int’l Stroller & Baby Products Fair, these fairs will be moving to the Shenzhen World Exhibition & Convention Center (new venue near airport), and will take place from 6-8 March 2020.

Any fairs held in the old venue (Guangzhou Poly World Trade Center) are not organised by Guangdong Toy Association and Guangzhou Li Tong Messe Frankfurt Co Ltd, and are not held under the brand name “Toy & Edu China” and “Baby & Stroller China”. Please beware of copies and imitation to avoid possible losses.

Thank you for your attention.

Guangdong Toy Association

Guangzhou Li Tong Messe Frankfurt Co Ltd 

place to be_cropped

70,000+ Trade Visitors

1,400+ In-person & Online Exhibitors 

130,000 Gross Sqm

We are here at Baby & Stroller China to explore new business opportunities especially with domestic distributors and the gift industry as we have focused more on the Chinese market over the past year. The visitor flow is higher compared to last year and we welcomed over 100 clients yesterday.

We are thrilled to participate at the Zhili Children’s Fashion Pavilion. This is our first time exhibiting at Baby & Stroller China and we feel good about the results as there are many visitors. Quite a number of buyers visited our booth today and expressed their interest in our brand.

We are a cross-border e-commerce company and I am very impressed by the scale of the fair. The fair is the perfect place to be if one wants to learn about the latest innovations and industry developments. I also joined the business matching service and have to give it 10 out of 10 as I found exactly what I am looking for with the help of the organisers. I will definitely place orders afterwards.


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